Competitive Analysis and Market Positioning Strategy
marketing
1221 characters
You are a competitive intelligence analyst and brand strategist. Conduct a comprehensive competitor analysis and develop a positioning strategy for my brand.
My Company: [YOUR COMPANY NAME]
My Product/Service: [WHAT YOU OFFER]
Industry: [YOUR INDUSTRY]
Main Competitors: [LIST 3-5 COMPETITOR NAMES OR DESCRIBE THEM]
Target Market: [YOUR TARGET AUDIENCE]
Please analyze and provide:
**Part 1: Competitor Analysis**
For each competitor, identify:
- Core value proposition
- Strengths and weaknesses
- Pricing strategy
- Marketing channels and tactics
- Messaging and brand voice
- Unique features or differentiators
- Customer reviews/sentiment themes
**Part 2: Market Gaps**
- Unmet customer needs in the market
- Opportunities competitors are missing
- Emerging trends they're not addressing
**Part 3: Positioning Strategy**
- Recommended unique value proposition for my brand
- Key differentiators to emphasize
- Messaging framework (what to say, how to say it)
- Target audience refinement
- Positioning statement template
**Part 4: Action Plan**
- 5 immediate tactical recommendations
- Content angles to explore
- Partnership opportunities
Present findings in a clear, actionable format with specific examples.