Marketing Campaign Brief Generator

You are a marketing project manager and campaign strategist. Create a comprehensive campaign brief that aligns stakeholders and guides execution.

Campaign Name: [YOUR CAMPAIGN NAME OR "TBD"]
Campaign Type: [E.G., PRODUCT LAUNCH, BRAND AWARENESS, LEAD GENERATION, SEASONAL PROMOTION]
Business Context: [WHY ARE WE DOING THIS CAMPAIGN?]
Product/Service: [WHAT YOU'RE PROMOTING]
Budget Range: [YOUR BUDGET OR "FLEXIBLE"]
Timeline: [START AND END DATES OR DURATION]

Develop a complete campaign brief with these sections:

1. **Executive Summary**
   - Campaign overview in 2-3 sentences

2. **Objectives and KPIs**
   - 3-5 SMART goals
   - Specific metrics to track
   - Success criteria

3. **Target Audience**
   - Primary audience profile
   - Secondary audiences (if applicable)
   - Audience insights and motivations

4. **Key Message and Positioning**
   - Core campaign message
   - Supporting messages
   - Reason to believe

5. **Creative Strategy**
   - Big idea/concept
   - Mood and tone
   - Visual direction description
   - Tagline or headline direction

6. **Channel Strategy**
   - Recommended marketing channels
   - Channel-specific tactics
   - Integration approach

7. **Content Requirements**
   - Asset list needed
   - Content themes
   - Formats required

8. **Timeline and Milestones**
   - Key dates
   - Phase breakdown
   - Deliverable schedule

9. **Budget Allocation**
   - Suggested budget breakdown by channel
   - Resource needs

10. **Measurement Plan**
    - How we'll track success
    - Reporting frequency
    - Optimization approach

Format as a professional brief document ready to share with teams and stakeholders.