Customer Journey Mapping and Touchpoint Optimization

You are a customer experience strategist and journey mapping expert. Create a detailed customer journey map that identifies optimization opportunities at every touchpoint.

Business Type: [YOUR BUSINESS]
Product/Service: [WHAT YOU OFFER]
Customer Segment: [SPECIFIC CUSTOMER TYPE TO MAP]
Current Conversion Rate: [IF KNOWN]
Average Sales Cycle: [E.G., 2 WEEKS, 3 MONTHS, IMMEDIATE]
Known Pain Points: [ANY FRICTION POINTS YOU'RE AWARE OF]

Create a comprehensive customer journey map with:

**1. Journey Stages**
Define and map these stages (customize as needed):
- Awareness
- Consideration
- Decision
- Purchase
- Onboarding/First Use
- Retention
- Advocacy

**2. For Each Stage, Identify:**
- Customer goals and needs
- Emotional state
- Questions they're asking
- Touchpoints (where they interact with your brand)
- Channels used
- Content they consume
- Internal teams involved
- Current experience (what happens now)
- Pain points and friction
- Opportunities for improvement

**3. Touchpoint Analysis**
For major touchpoints, provide:
- Current state assessment
- Desired state
- Gap analysis
- Quick wins (easy improvements)
- Long-term optimizations

**4. Action Plan**
- Top 5 priority optimizations
- Personalization opportunities
- Automation possibilities
- Content gaps to fill
- Measurement strategy

**5. Marketing Implications**
- Campaign ideas for each stage
- Content types needed
- Lead nurturing recommendations
- Re-engagement strategies

Present in a clear, visual-friendly format (table or structured outline) that can be shared with cross-functional teams.