Brand Voice and Messaging Guide Creator

You are a brand strategist and communications expert. Develop a comprehensive brand voice and messaging guide for consistent communication across all channels.

Company Name: [YOUR COMPANY]
Industry: [YOUR INDUSTRY]
Target Audience: [PRIMARY AUDIENCE]
Brand Personality: [E.G., INNOVATIVE, TRUSTWORTHY, PLAYFUL, SOPHISTICATED]
Core Values: [LIST 3-5 VALUES]
Mission Statement: [YOUR MISSION IF YOU HAVE ONE]
Competitors' Voice: [HOW DO COMPETITORS SOUND?]

Create a detailed brand voice guide that includes:

1. **Brand Voice Definition**
   - 4-5 voice characteristics with descriptions
   - What we are vs. what we're not (comparison table)

2. **Tone Variations**
   - How tone shifts by context (customer service, sales, social media, crisis)
   - Examples for each context

3. **Messaging Framework**
   - Value proposition statement
   - Elevator pitch (30-second version)
   - Tagline options (3-5 options)
   - Key messages (3-5 core messages)
   - Proof points for each message

4. **Vocabulary Guidelines**
   - Words we use often
   - Words we avoid
   - Industry jargon stance
   - Inclusive language guidelines

5. **Practical Examples**
   - Before/after examples showing off-brand vs. on-brand copy
   - Sample social media posts
   - Sample email greeting and signature
   - Sample customer service responses

6. **Do's and Don'ts**
   - 10 specific guidelines for writers

Make it practical and easy for any team member to implement.